The Seduction: initial concept

The Seduction was born with an idea as bold as it was elegant: to bring to life the world’s most iconic luxury sexshop, based in London.

The project proposed a groundbreaking concept: a space that merged the distribution of erotic products with the experience of a sophisticated bar. All of this within an environment with attention to detail, where design, sensuality and a select atmosphere came together to redefine luxury within the sector.

Due to different business circumstances, the project was never implemented, but it laid the foundations of what is now the brand’s identity.